益生菌冻干粉,用什么符号传达功效

DESIGNER:Zhang Yin
YEAR:2022
CLIENT:聪贝迪

益生菌冻干粉,到底用什么符号来传达功效,隔10米的距离就能一眼识别品牌包装。我们将 包装的标识设计成肠胃符号与4000亿菌种的结合状态,把每盒益生菌高含量的概念带入品牌理念中。同时,在包装设计中加入了一个色彩体系,用来区分不同的产品系列。

Probiotic freeze-dried powder, what symbols should be used to convey its efficacy, can be recognized from a distance of 10 meters by brand packaging. We designed the packaging symbol to combine intestinal symbols with 400 billion strains, incorporating the concept of high probiotic content into the brand philosophy for each box. Additionally, a color system was added to the packaging design to distinguish between different product lines.