黑茶系列大健康产品,就用茶叶自然符号表达

DESIGNER:Zhang Yin
YEAR:2023
CLIENT:成大健康

黑茶系列大健康产品选用了安化黑茶,在设计系列大健康保健品包装时,采用茶叶符号作为核心设计元素,可以传达出产品的传统与健康价值。安化黑茶,作为中国茶文化中的瑰宝,其历史悠久,健康益处深远。我们的包装设计,旨在将这份传统与现代审美完美结合,通过茶叶符号的巧妙运用,向消费者传递产品的纯粹与深度。包装上,以茶叶的自然形态为核心图案,版画风格的艺术表现,传递出安化黑茶天然、纯净的品质。茶叶作为自然符号,可以直观地传达产品使用的是天然成分,没有添加人工香料或化学成分,这对于追求健康生活方式的消费者来说是一个重要的卖点。茶叶在很多文化中都与健康和放松联系在一起。通过使用茶叶符号,可以强化产品与这些积极文化价值观的联系。

Dark tea series health products have chosen Anhua dark tea. When designing the packaging for the series of health supplements, the tea leaf symbol is used as the core design element, which can convey the product's traditional and health values. Anhua dark tea, as a treasure in Chinese tea culture, has a long history and profound health benefits. Our packaging design aims to perfectly combine this tradition with modern aesthetics, and through the clever use of the tea leaf symbol, it conveys the purity and depth of the product to consumers. On the packaging, the natural form of the tea leaf is used as the core pattern, with a printmaking style of artistic expression, conveying the natural and pure quality of Anhua dark tea. As a natural symbol, the tea leaf can intuitively convey that the product uses natural ingredients, without adding artificial fragrances or chemical components, which is an important selling point for consumers who pursue a healthy lifestyle. Tea leaves are associated with health and relaxation in many cultures. By using the tea leaf symbol, the product can be more closely linked to these positive cultural values.