Ledarin is a company that specializes in Western-style steak products. We want to establish consumer awareness of Ledarin's product category through a marketing symbol. Without much thought, we found the symbol of the "steak cutting board," which can quickly bring to mind related life scenes such as "Western-style cuisine," "kitchen," "steak," and "cooking."A product is information, and packaging is the medium. Every package is a brand's free advertising space, so good packaging design is worth more than millions in advertising fees. At the point of sale, dozens of brands compete for consumers' attention on the same shelf. Packaging design is actually about giving packaging display advantages on the shelf and strengthening the marketing symbol is the key to strengthening the brand. By designing purchasing reasons, we can maximize the design of product advantages, selling points, and endorsements.We want the packaging to sell itself, so that consumers see our product at a glance, find a reason to purchase it, and be moved within seconds to ultimately place an order! Thus, we have completed the re-planning of Ledarin's brand packaging design, established a new brand asset design for Ledarin, and allowed Ledarin's brand to go from nonexistent to present.