In this packaging upgrade design of "Jingzhi Lv," we focus on how to integrate Chinese red culture into brand design through various means. In terms of color application, we use Chinese red as the main color tone. For iconic graphic elements, we incorporate symbolic red revolutionary cultural patterns, such as the landmark illustration design of Jinggangshan, combining it with the history of the red revolution to give the brand design richer connotations and emotional resonance. By integrating Chinese red cultural elements, it gives the brand a unique cultural heritage and historical background, attracting target consumer groups and conveying the brand's core values and emotional connections. The text suggestion "China · Jinggangshan" and landmark illustrations should be presented together as a combination in packaging design, with emphasis and highlighting to amplify the slogan of the times "Chinese Dream, Agricultural Dream," showcasing Jingzhi Lv's agricultural landscape. The area of red should not be too small, leveraging the power of red culture to shape the red cultural genes.