代表长寿的高山和毛冠鹿,为莓茶品牌设计营销符号

DESIGNER:Zhang Yin
YEAR:2024
CLIENT:原产地莓茶公司

在为甜坝溪莓茶品牌设计形象时,融入代表长寿的张家界高山和特有的毛冠鹿元素,可以传达出产品与自然、健康和长寿的紧密联系。以张家界高山和特有的毛冠鹿为灵感,旨在塑造一个与自然和谐共生、富有生命力的莓茶品牌形象。张家界高山不仅是自然界的壮丽象征,也常被视为长寿和坚韧的标志。毛冠鹿,以其优雅的体态和灵动的举止,成为长寿和吉祥的文化符号。我们采用高山轮廓作为品牌标识的基础,线条简洁而有力,传递出品牌的可信赖和可靠性。高山轮廓巧妙地融入包装和宣传材料中,吸引消费者的注意。我们希望讲述一个关于高山和毛冠鹿的故事,它们在莓茶的原产地自由生长,汲取大自然的精华。这个故事强调了莓茶与自然紧密相连的品质,以及它所带来的健康益处。我们相信,这一设计将引领消费者进入一个健康、自然、和谐的莓茶世界——甜坝溪轻养莓茶。

When designing the image for the Tianba Xi Berry Tea brand, incorporating elements that represent the longevity of Zhangjiajie's towering mountains and the unique red-crowned deer can convey the product's close connection with nature, health, and longevity. Inspired by the towering mountains of Zhangjiajie and the unique red-crowned deer, the aim is to create a brand image for the berry tea that coexists harmoniously with nature and is full of vitality. The towering mountains of Zhangjiajie are not only a magnificent symbol of nature but are also often seen as a sign of longevity and resilience. The red-crowned deer, with its elegant posture and agile movements, has become a cultural symbol of longevity and auspiciousness. We use the outline of the towering mountains as the foundation for the brand's logo, with simple and strong lines that convey the brand's trustworthiness and reliability. The outline of the mountains is cleverly integrated into packaging and promotional materials, capturing the attention of consumers. We wish to tell a story about the mountains and the red-crowned deer, which grow freely in the birthplace of the berry tea, absorbing the essence of nature. This story emphasizes the quality of the berry tea's close connection with nature and the health benefits it brings. We believe that this design will lead consumers into a world of healthy, natural, and harmonious berry tea—Tianba Xi Nurturing Light Berry Tea.

张家界甜坝溪莓茶品牌包装设计

这一设计将引领消费者进入一个健康、自然、和谐的莓茶世界——甜坝溪轻养莓茶。

张家界甜坝溪莓茶品牌包装设计
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