When designing the image for the Tianba Xi Berry Tea brand, incorporating elements that represent the longevity of Zhangjiajie's towering mountains and the unique red-crowned deer can convey the product's close connection with nature, health, and longevity. Inspired by the towering mountains of Zhangjiajie and the unique red-crowned deer, the aim is to create a brand image for the berry tea that coexists harmoniously with nature and is full of vitality. The towering mountains of Zhangjiajie are not only a magnificent symbol of nature but are also often seen as a sign of longevity and resilience. The red-crowned deer, with its elegant posture and agile movements, has become a cultural symbol of longevity and auspiciousness.
We use the outline of the towering mountains as the foundation for the brand's logo, with simple and strong lines that convey the brand's trustworthiness and reliability. The outline of the mountains is cleverly integrated into packaging and promotional materials, capturing the attention of consumers. We wish to tell a story about the mountains and the red-crowned deer, which grow freely in the birthplace of the berry tea, absorbing the essence of nature. This story emphasizes the quality of the berry tea's close connection with nature and the health benefits it brings.
We believe that this design will lead consumers into a world of healthy, natural, and harmonious berry tea—Tianba Xi Nurturing Light Berry Tea.