A2羊奶来自天天吃青草的羊

DESIGNER:Zhang Yin
YEAR:2024
CLIENT:微幸乳业

以“天天吃青草的羊”为核心卖点,将“自然、纯净、健康”的品牌理念融入包装设计,打造清新自然、令人信赖的视觉形象,传递产品的高品质和差异化优势。突出“A2羊奶”和“天天吃青草的羊”字样,采用简洁明了的字体设计,方便消费者快速识别产品信息。设计风格, 清新自然、简约大气、富有亲和力。目标受众为 追求天然、健康、高品质生活的消费者,特别是关注宝宝健康成长的家庭。通过清新自然的视觉形象,尤其是A2字母符号的创造,吸引消费者眼球,提升产品在货架上的辨识度,突出“天天吃青草的羊”这一核心卖点,传递产品的差异化优势,增强消费者对产品的信任感和购买欲。插图直观地展示了“天天吃青草的羊”这一核心卖点,无需过多文字解释,消费者一眼就能明白产品的差异化优势。与单纯使用文字描述相比,插图更具视觉冲击力,更容易吸引消费者注意力,并留下深刻印象。

With "sheep that graze on fresh grass every day" as the core selling point, the packaging design integrates the brand philosophy of "natural, pure, and healthy" to create a fresh, natural, and trustworthy visual identity. This conveys the product's high quality and unique advantages. The packaging prominently features "A2 Goat Milk" and "sheep that graze on fresh grass every day" in a clean and straightforward font design, making it easy for consumers to quickly identify the product information. The design style is fresh, natural, simple, elegant, and approachable. The target audience is consumers who pursue a natural, healthy, and high-quality lifestyle, particularly families focused on the healthy growth of their children. Through a fresh and natural visual identity, especially the creative design of the "A2" lettering, the product captures consumers' attention, enhances shelf visibility, and highlights the core selling point of "sheep that graze on fresh grass every day." This communicates the product's unique advantages, builds consumer trust, and increases purchase desire. The illustration vividly showcases the core selling point of "sheep that graze on fresh grass every day," eliminating the need for excessive text explanations. Consumers can instantly understand the product's unique advantages. Compared to text-only descriptions, the illustration offers greater visual impact, more effectively attracts consumer attention, and leaves a lasting impression.

包装0-1
做对的包装设计
Tel:177 0847 5407