富含钙符号,凸显配方羊奶粉的高钙含量

DESIGNER:Zhang Yin
YEAR:2021
CLIENT:羊羊100

在设计凸显高钙配方的羊奶粉包装时,我们的目标是清晰地传达产品的核心优势——丰富的钙含量,同时保持设计的吸引力和品牌的专业形象。在包装的显眼位置我们使用高钙心形符号,结合“富含钙”字样,确保消费者一眼就能看到产品的特点。吃草的的羊形象,来传达高钙对于骨骼健康的重要性及明白告诉消费者这是富含小分子的羊奶粉。通过以上的概念来创建一个一个既专业又吸引人的高钙羊奶粉包装,不仅能够有效地传达产品的核心优势,还能够提升消费者的购买兴趣和品牌忠诚度。

When designing the packaging for a high-calcium formulated goat milk powder, our goal is to clearly communicate the product's core advantage—rich calcium content—while maintaining the appeal of the design and the professional image of the brand. We use a high-calcium heart symbol in a prominent position on the packaging, combined with the words "Rich in Calcium," to ensure that consumers can instantly recognize the product's features. The image of a goat grazing conveys the importance of high calcium for bone health and clearly indicates to consumers that this is a goat milk powder rich in easily absorbed calcium. By using these concepts, we create a professional and attractive high-calcium goat milk powder packaging that not only effectively communicates the product's core advantages but also enhances consumer interest and brand loyalty.