银蕨新生的嫩蕾，拿来当乳企工厂符号
在PURE NUTRITION 标志图形语言中，我们能看到一组非常国际化的视觉元素，也就是“PURE ”的首字母“P”，经过图形的演变，这样才能很轻松的抓住受众的记忆。结合银蕨新生的嫩蕾呈螺旋形状，新西兰毛利人称其为KORU。它象征新生、成长、力量和安宁。是毛利艺术、雕刻和图腾中不可或缺的象征符号。在设计中，它又像云、像海浪、像羊角。“PURE NUTRITION”的品牌属性与“绿色营养见”紧密相连，为结合这一专属特点，巧妙的将“P”作以时代科技的理念加以变化，以求达到一种行业的专属性，同时又具有很好的亲和力。标志稳重、大气、时尚、现代，同时具有很强的品质感与企业理念紧紧相连。绿色是科技和现代的颜色，能起到让人们感觉舒适，在这里采用这种搭配，更加把受众带入一种安全可靠、可信赖的气氛。
In the visual language of the PURE NUTRITION logo, we can observe a set of highly international visual elements, specifically the first letter "P" from "PURE." Through the evolution of its graphic form, it effortlessly captures the audience's memory. The brand attributes of "PURE NUTRITION" are closely linked to the concept of "green nutrition." To integrate this unique characteristic, the letter "P" is ingeniously transformed with the concept of modern technology, aiming to achieve a sense of industry-specificity while maintaining a strong approachability. The logo is steady, grand, stylish, and contemporary, and it is closely connected with a strong sense of quality and corporate philosophy. Green is the color of technology and modernity, which can create a comfortable feeling for people. The use of this color scheme here further immerses the audience in an atmosphere of safety, reliability, and trustworthiness.