1分为7的便携装奶粉,是既实用又吸引人的包装

DESIGNER:Zhang Yin
YEAR:2023
CLIENT:云羊时代

在设计羊奶粉7天装的包装概念时,我们的目标是创造一个既实用又吸引人的包装,同时向消费者传达产品的纯净、营养和便捷性。考虑到7天装的设计,设计时可以采用一分为七的25g便携装,每天一包,方便消费者识别和取用。包装设计为了体现品牌的独特性和识别度。通过独特的7符号,来加强品牌的视觉效果,使消费者一眼就能识别出品牌。由此我们创造出一个既美观又实用,能够满足消费者需求的羊奶粉7天装。这样的包装不仅能够提升产品的销售力,还能够增强消费者对品牌的信任和忠诚度。根据此思路,我们也延展了3条装的试用装包装设计。

When designing the packaging concept for a 7-day羊奶粉 (sheep milk powder) set, our goal is to create a package that is both practical and appealing, while conveying to consumers the product's purity, nutrition, and convenience. Considering the 7-day design, the packaging could adopt a divided 25g portable format, with one pack per day, making it easy for consumers to identify and use. The packaging design aims to reflect the uniqueness and recognizability of the brand. By using a distinctive "7" symbol, the brand's visual impact is enhanced, allowing consumers to instantly recognize the brand. Thus, we create a 7-day sheep milk powder set that is both aesthetically pleasing and practical, meeting consumer needs. Such packaging not only enhances the product's sales power but also strengthens consumer trust and brand loyalty. Based on this concept, we have also extended the design to include a trial pack of three units.

7数字符号在包装上放大应用。