张家界天门洞,拿来做张家界每日藤茶的符号

DESIGNER:Zhang Yin
YEAR:2021
CLIENT:长寿藤

自然符号与莓茶包装设计的融合,张家界天门山的天门洞是一个标志性的自然景观,象征着自然之美和文化的深厚。包装设计采用张家界天门山的天门洞的轮廓作为主要的视觉元素符号,传达莓茶产品特产属性和地道。张家界天门山的独特性和莓茶的高品质,包装设计营造出一定的高端和大气质感,吸引目标消费者群体。在这个礼盒包装里,我们营造了30日,每日喝茶的概念,传达些许事情就是应该要慢慢来,一急,就失去意义。比如养成一个习惯,比如品茶品酒。 习惯养成你不可能一天做一个月的量然后休息29天,好茶好酒你也不能拿起来就“我干了,你随意!”,然后来个一口闷。而品味阅历藤茶这个事儿,也不适合在一天的时间来喝个饱腹。 你可以这样来品味它,在每一天开始或结束的时候,打开阅历藤茶,取一盒,煮壶水,开始在茶水之间徜徉…… 阅尽了世间繁华,发现还是不如茶汤情长 那时候总想走出去,想翻过这座山,淌过那条河。

The integration of natural symbols with the packaging design of berry tea, the Tianmen Cave of Tianmen Mountain in Zhangjiajie is an iconic natural landscape, symbolizing the beauty of nature and the depth of culture. The packaging design adopts the silhouette of Tianmen Cave in Tianmen Mountain, Zhangjiajie, as the main visual element symbol, conveying the specialty attributes and authenticity of the berry tea product. The uniqueness of Zhangjiajie's Tianmen Mountain and the high quality of the berry tea, the packaging design creates a certain high-end and atmospheric texture, attracting the target consumer group. In this gift box packaging, we have created the concept of a 30-day tea-drinking experience, conveying the idea that some things should be done slowly; rushing them makes them lose their meaning. For instance, forming a habit, or savoring tea and wine. You can't form a habit by doing a month's worth in one day and then taking a break for 29 days. Similarly, you can't just pick up a good tea or wine and say, "I'll drink it all, you do as you please!" and then down it in one gulp. The appreciation of Lianmu (藤茶, a type of Chinese tea) is also not something that should be rushed in a single day to satiation. You can savor it like this: at the beginning or end of each day, open the box of Lianmu tea, take out a portion, boil some water, and start to wander between the tea and the water... After experiencing the world's splendor, you find that it is still not as enduring as the affection in the tea soup. At that time, I always wanted to go out, to cross that mountain, to wade through that river.

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做对的包装设计
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