Yangyang 100 is one of the earlier brands of infant and toddler goat milk powder in China. Since the establishment of the Yangyang 100 brand in 2006, the company has always adhered to the quality concept of "quality first, steady accumulation for development," and insists on the nutrition concept of "nutrition must be top-notch, mothers deserve full marks." It has developed product lines including infant formula goat milk powder, children's goat milk powder, pregnant women's goat milk powder, and elderly goat milk powder, committed to providing more comprehensive nutritional support for infants, children, and adults. It can be seen that Yangyang 100 has a considerable number of dairy product SKUs. How to establish a marketing symbol for the brand, think with a shelf mindset in new packaging design, and in the complex display environment of maternal and child stores, how to be "discovered and found at a glance" is one of the key points for dairy brands at sales terminals. In 2021, Moniu Packaging and Yangyang 100 initiated a packaging design cooperation, restructuring the marketing symbol of Yangyang 100, creating a super symbol for the entire product series, as well as new packaging designs. They quickly implemented a comprehensive marketing symbol at sales terminals, establishing a brand new brand asset for Yangyang 100. Based on this, Moniu Packaging proposed to use the "goat horn symbol" to unify products, establish brand assets for Yangyang 100, leverage the display advantage of shelves with goat horns, and make the brand's products stand out. Moniu leveraged the inherent characteristics of the Yangyang 100 brand name, extracting and optimizing the "goat horn" symbol element from the brand name of Yangyang 100 as the brand marketing symbol. They redesigned the entire product packaging of Yangyang 100 with the "goat horn symbol," establishing display advantages on sales terminal shelves through new packaging one by one to make the products highly recognizable.