阿尼臻品奶粉包装的符号,我们选择了彝族的太阳历

DESIGNER:Zhang Yin
YEAR:2022
CLIENT:阿尼臻品

设计融合彝族文化和太阳历元素的奶粉包装,我们旨在创造一个独特的品牌形象,同时向消费者展示产品的传统根源和文化深度。我们深入研究彝族文化和太阳历的独特性,确保设计中使用的符号和图案能够恰当地代表彝族的艺术,选取彝族太阳历中的象征性时间成长的概念,将其作为包装的视觉焦点,以传达产品与自然和谐共生的理念。在包装上清晰地展示产品信息,包括品牌名称、产品特点、营养价值和冻干粉科技,确保信息易于阅读且不与彝族文化元素冲突。通过这样的设计思路,我们打造出一个既展现彝族文化特色又具有现代审美的奶粉包装,这样的包装不仅能够吸引消费者的注意,还能够传递出产品的传统价值和品牌的独特个性。

Designing a milk powder packaging that integrates Yi ethnic culture and the elements of the Sun Calendar, our aim is to create a unique brand image while showcasing the product's traditional roots and cultural depth to consumers. We delve into the uniqueness of Yi ethnic culture and the Sun Calendar to ensure that the symbols and patterns used in the design appropriately represent the Yi's art. We select the symbolic concept of time growth from the Yi Sun Calendar and use it as the visual focus of the packaging to convey the idea of the product's harmonious coexistence with nature. On the packaging, we clearly display product information, including the brand name, product features, nutritional value, and freeze-dried powder technology, ensuring that the information is easy to read and does not conflict with the Yi ethnic cultural elements. With this design concept, we have created a milk powder packaging that not only showcases the characteristics of Yi ethnic culture but also possesses modern aesthetics. Such packaging is not only able to attract consumer attention but also conveys the product's traditional values and the brand's unique personality.