NutriDeep®NMN,新品牌如何更具信任感

DESIGNER:Zhang Yin
YEAR:2023
CLIENT:NutriDeep

新品牌如何有效营造值得信任的感官感受。首先我们从护肤品及时尚等行业领域去寻找可能性,让设计看上去同时具备高品质以及高颜值的特点。我们建立了NutriDeep的色彩搭配,用市面上同品类产品差异较大的色系,以绿+灰色双色来形成NutriDeep的视觉核心,其目的除了让NutriDeep的产品更具有差异性。其次在字体选择上,我们选择了可靠,常规的大众字体,让消费者更具亲近感。

How to effectively create a trustworthy sensory experience for a new brand. First, we look for possibilities in the skincare and fashion industries to make the design appear both high-quality and aesthetically appealing. We have established the color scheme for NutriDeep, using a combination of green and gray, which is significantly different from other similar products on the market, to form the visual core of NutriDeep. This not only aims to make NutriDeep's products more distinctive, but also to create a sense of trust and reliability for consumers. Secondly, in font selection, we have chosen reliable and conventional typefaces to make consumers feel more familiar and connected.