Guoyao Holdings Xingsha Pharmaceutical (Xiamen) Co., Ltd. (referred to as "Guokong Xingsha") was formerly Xiamen's first state-owned enterprise - Xiamen Cod Liver Oil Factory, established in 1952. After more than seventy years of inheritance and development, Guokong Xingsha has now become a large health industry base of China National Pharmaceutical Group, accumulating professional expertise in the fields of health drugs and nutrition.In 2022, when Xingsha launched its children's nutrition and health products, we began our cooperation in the field of packaging design. Before creating the Xingsha product packaging marketing symbol, we must have bottom-line thinking: the symbol must be clear and easily describable, instantaneously recognizable, and with identical cognition around the world, without any deviation!We need to establish consumer awareness of the Xingsha series of products through a marketing symbol. Without much thought, we found the symbol of the "star," and then we needed to privatize the "star" symbol. We successfully integrated Xingsha's shark elements - shark fins, five-pointed stars, and shark fin's classic combination.We embedded the Xingsha brand in this powerful symbol, and in the subsequent brand building and marketing communications work, we repeatedly used the marketing symbol "Shark Star," while accumulating brand assets and strengthening brand awareness.The super symbol, "Shark Star," emerged and we fully applied it to product packaging and terminal media. From then on, "Shark Star" swept across the terminal shelf, forming an organically unified whole for consumers' brand image of Xingsha!